In our sixth consecutive year supporting Breast Cancer Foundation NZ (BCFNZ), our Designer Bed Campaign returns in 2018 with a whole new approach.
In past years we have enlisted the help of famous New Zealanders to design bespoke beds for auction to raise funds for BCFNZ. This year we have called upon the expertise of four leading designers to create styled bedroom looks to be auctioned on Trade Me. The designers all jumped at the opportunity to be a part of this unique campaign, which raises vital funds for BCFNZ.
We are thrilled to reveal our new look campaign for this year – our Sealy Designer Bedrooms.
Our talented designers, Melissa Greenough, Evie Kemp, Alex Walls and LeeAnn Yare, have each styled a bedroom in their chosen theme, relating to BCFNZ and each room includes a specially designed, pink velvet Sealy Posturepedic Exquisite bed, complete with linen, furniture, paint and styling accessories – all the elements that make up a dream bedroom.
These bedroom looks are currently listed on Trade Me from October 15-31, with all of the proceeds donated to BCFNZ to aid research and development.
If you would love a luxurious new Sealy Posturepedic Exquisite bed and stunning on-trend styling accessories, we encourage you to show your support to help aid a great cause.
Melissa Greenough, award-winning interior designer and host of TVNZ's HOMEmade, said it was an honour to be asked to be a part of the Sealy Designer Bedroom campaign.
“I’ve had a lot of friends and family that have suffered through breast cancer, some have survived, and some haven’t, so it is a cause that it is very dear to my heart”.
“The whole idea behind my room was to create a muted and serene scene, but with a few pops of colour. I just want someone to be able to go into that room and feel comfortable and calm, I wanted it to be like a sanctuary.”
Melissa chose to keep her room simple and timeless, saying “different people from different walks of life could take this room and put their own mark on it, whatever their style.”
Designer and illustrator Evie Kemp is not afraid to make bold design statements with her daring and eclectic style and this shows in her Designer Bedroom.
“The leading idea of my room was ‘road to recovery’. I am a huge believer in the power of surroundings and space to help our health and well-being, especially at a time when you need to be healing and looking after yourself.”
Central to Evie’s room is a bespoke, one-off print of a repaired vase that she created especially for this campaign.
“I was inspired by the art of kintsugi, a Japanese art form and philosophy based on the idea of repair to a broken object, particularly ceramics, which can then tell a story and make the object even more beautiful. It teaches that broken objects are not something to hide, but to display with pride and I love how that resonates as a metaphor for breast cancer recovery.”
Alex Walls, designer and owner of Alex & Corban Home, took inspiration for her room from the beauty and calmness of nature.
“I’ve called the room ‘Nature’s Calm’, as I find the act of walking along the beach or through native bush to be very relaxing. I thought about the kind of environment that makes me feel calm and allows me to take deep breaths of fresh air and for me, this is nature.”
Alex used earthy tones throughout her room to remind us that life is precious and to be thankful for the pure beauty of nature and creation.
“I’m typically attracted to quite a natural palette – pretty, earthy colours inspired by nature, so that’s where I went with this space. Using deep greens and clay tones, I have created a space that I hope will leave someone feeling calm and quiet.
For LeeAnn Yare, interior stylist, pilot and owner of homewares store Collected, it was important for her room to showcase the colour pink.
“Pink is one of my favourite colours, something I use regularly in my styling work and I wanted to give that nod to the Breast Cancer Foundation NZ, with pink being their chosen colour. I really wanted to show that pink can be embraced by both males and females and can be a very rejuvenating and enlivening colour for anyone, whatever their story.”
LeeAnn loves being able to show people how to use colour and to encourage them not to be afraid of it, and she was thrilled be able to put her design skills towards such a worthy cause through this campaign.