Sealy Breast Cancer Fundraising Campaign 2020


We are proud to support Breast Cancer Foundation NZ (BCFNZ) for the seventh consecutive year through our annual Sealy Designer Bedroom Fundraiser.

Breast cancer is the most common cancer for New Zealand women and the third most common cancer overall. One in nine Kiwi women will be affected by breast cancer in their lifetime, which is why we’re helping to raise vital funds to help support those undergoing treatment. This year’s campaign ‘The Essence of Pink’ highlights the positive, transforming power of pink. A soft, soothing colour, pink has long been associated with breast cancer and the work of BCFNZ – which is why it is central to our bedroom design. 

We know how important BCFNZ’s support and advocacy is to so many Kiwis and their families. They are committed to finding new frontiers in the treatment of breast cancer, primarily funded through donations. This is why we are committed to doing what we can to support BCFNZ, and in turn, support our local community.   

In previous years, we have worked alongside talented designers and famous New Zealanders to create bespoke fundraising initiatives. Last year we collaborated with Dame Trelise Cooper, Anika Moa, Ben Boyce and Portia Woodman to create our range of ‘Sealybrity Designer Bedrooms’. 

This year, we have a slight twist and have worked alongside award-winning interior designer Melissa Greenough and BCFNZ nurse Catriona Farac, to create a beautifully serene and restorative bedroom environment. The comfortable retreat is designed to ensure all-important and restful sleep. 

The star feature of the room is our soon-to-be-launched Sealy Posturepedic Elevate Ultra bed. With intuitive coils that maintain your body’s natural alignment, our Elevate Ultra bed ensures a comfortable and restful sleep, night after night. Melissa has then adorned the room with accents of pink through the bedspread, the artwork and the base of the bedside tables, to create a soothing environment and to link it to the important work of BCFNZ. 

Carefully selected elements from this beautiful space will be put up for auction on Trade Me from 12-22 October and all proceeds will be donated to the charity.  Chief Executive BCFNZ, Evangelia Henderson says the money will be vital for women diagnosed with breast cancer.

“Sealy has been supporting our cause for a long time now and the funds they raise each year help with early detection education, support, research, medical grants and advocacy. We really appreciate this support and we love the concept they’ve put together with Melissa and Catriona this year.”

Known for her work on TVNZ renovation shows HOMEmade and Kiwi Living, Melissa’s design aesthetic is one of timeless elegance with a contemporary twist. Together with BCFNZ nurse Catriona Farac, they have put together a beautiful space that will help deliver quality rest.

Sealy Posturepedic Premium

Sealy Posturepedic Performance

Creating a Restful, Beautiful Bedroom

Creating a restful bedroom retreat will help you relax and wind-down at night, our ‘Designer Bedroom’ space follows the design principles below:

Colour Palette
Colour plays a key role in creating atmosphere. For a more calming environment, use soothing colours, rather than primary ones. Pale blues, greens, pinks or whites will always feel inviting and calm. Textures and patterns are also a good option and extra colour can be added through the choice of art or flowers.

It’s important to create the right ambiance in a room too. An effective way to do this is by adding lamps. As well as offering a practical use for activities like night time reading, they also bring a touch of style to a room.

Nothing enhances the style of a bedroom, like a beautiful headboard. Not only does it add a dimensional layer, it also frames the room and adds a finishing touch. 

Adding a large rug is a great way to help soften space. It also adds warmth and will feel lovely underfoot. 

It is important to look for quality bed linen, as this will help your sleep experience. When purchasing bedding, try to avoid polyester blends and instead look for natural fibres, like cotton or linen. These will wear well, wash well, look good and most importantly, breathe. It is ideal to also choose good quality pillows. Try feather pillows, with a couple of cushions added, to help dress the bed.

Working with a Smaller Space? 
If you have a small bedroom, a great tip for making the space feel bigger is to utilise the walls. Go as far up as possible with your styling touches or your window treatments - this will make the ceiling feel higher, creating the illusion of a bigger room. A Sealy SpaceSaver Drawer Base is a great practical solution, providing an all-important storage option for under the bed.

Sealy Posturepedic Premium

Sealy Posturepedic Performance

Sleep Quality

Making the effort to create a beautiful space in the bedroom can make a difference to our quality of sleep – and this is never more important than when undergoing medical treatment. 

BCFNZ nurse Catriona Farac says making time for rest and getting a good sleep is important for maintaining physical and mental health. However, having trouble sleeping is a common experience shared by those with breast cancer, especially while undergoing treatment.  

There are a number of reasons for this. Many chemotherapies and medications have side effects such as nausea, night sweats or hot flushes. Some may act as stimulants and cause sleeplessness. Breast cancer surgery can also leave some people in pain or make it difficult to move in bed. If this is the case, Catriona says it’s important to work with your medical team to identify the causes of restlessness to try and rectify the problem. 

But she says there are several things people can try to help ensure calm and restorative sleep.


Improving sleep may mean a change in health behaviours and environmental factors. This is known as sleep hygiene. Good sleep hygiene is about putting yourself in the best position to sleep well each and every night - and focusing on the three Rs can do this.


The Right environment to aid sleep

  • Create a space that’s quiet and serene.
  • Ensure you have a comfortable bed.
  • Change bed sheets regularly.
  • Get comfortable sleepwear - absorbent cotton is great if you suffer from night sweats.
  • Keep the temperature of the room cool and controlled and keep the bedroom as dark as possible.
  • Try and limit devices such as phones, laptops and TVs in the bedroom. 

A Relaxed body

  • It’s important to manage any pain or other symptoms before you settle for the evening. Take pain killers or other medications if needed to ensure you are comfortable going to bed. Keep a glass of water and some extra tablets if needed on your bedside table to take in the night. This will allow for minimal disturbances if you do wake up. 
  • Ensure you feel supported with pillows if needed. Heart-shaped pillows can be provided by BCFNZ nurses free of charge and are great to protect those tender post-op areas allowing you to get comfortable in bed. Using a couple of pillows under your legs can also help provide support for your tummy following breast reconstruction. 
  • Exercise during the day to tire the body, as exercising in the evening may cause sleep difficulties.
  • Avoid caffeine, alcohol, late meals and spicy foods late in the evening. Perhaps try a herbal tea or warm glass of milk to relax? 
  • Scented oils and creams may also help with relaxation.

A Relaxed mind

  • Practising meditation or mindfulness can be really therapeutic.
  • Read a book or listen to some relaxing music to help wind down before sleep. 
  • White noise in the background can also help promote peace and relaxation.
  • Anxieties and worries can prevent you sleeping, so keep a notebook and pen by your bed. If you wake up in the night with thoughts going around in your head or a list of errands to do, then write them down. This may allow you to clear your mind and relax.
  • Some people find they benefit from some counselling to help process all the emotions and anxieties they are dealing with as a result of their diagnosis. Free counselling can be provided by BCFNZ.

Catriona says cancer treatments such as chemotherapy and radiotherapy can cause fatigue, even if you feel that you are getting a full night’s sleep. She says it’s important to listen to your body and rest during the day when needed. Sometimes a nap in the middle of the day can help restore your energy levels, especially if you are having difficulty sleeping at night. 

But if sleep becomes very difficult and is affecting your daily life, it’s important to speak to your doctor. They may suggest taking some melatonin supplements or a short course of sleeping tablets. Catriona says it’s best to avoid taking over the counter supplements without first speaking to a doctor, as many supplements may interfere with how cancer treatments work.

Be Breast Aware

Good quality sleep is important for everyone, not just those of us undergoing treatment for breast cancer. Some studies have suggested people who suffer from poor sleep can be at higher risk of illness. 

BCFNZ encourages women to become breast aware from the age of 20 and learn the signs and symptoms of breast cancer, as early detection is the best protection. Mammograms from the age of 40 are also recommended, although you should still check your breasts regularly between screenings. 

You can help reduce your lifetime risk of breast cancer by adopting healthy lifestyle choices. It also pays to understand your family history of breast cancer, so talk with people on both sides of your family.

And if you notice any changes in your breasts or you have any concerns, it’s important to see your doctor. You can visit for more information and can also call nurses for advice on 0800 BC NURSE. 

Sleep & Beauty

Trade me

View our beautiful pink Elevate Ultra bed and stylish accessories that formed our auction on Trade Me from 12-22 October.

Woman listening to music in bed

New Elevate ultra bed

Discover our latest product collection, launching in retail stores nationwide in November, as featured in our designer bedroom.

Benefits of Sleep

Mood Board

View our stunning Elevate Ultra bed, specially designed in pink, just for this fundraising campaign.

designer bedrooms

Previous Campaigns

Find out about our previous fundraising efforts, to support our charity partner, Breast Cancer Foundation NZ.